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IDA examines the tension between digitalization, data-driven media, and the possibilities for, and the rights to intimacy in contemporary Finland.

IDA is funded by Suomen Akatemia and is based on collaboration between University of Turku, Tampere University, Aalto University and Åbo Akademi University.

IDA critically examines datafication within the current digital economy, asking how it is experienced, made sense of, and resisted, and what socially sustainable solutions remain available.